01
Overview
R. Melkonian Sarl is a family-owned business in Lebanon. It is led by Rafi Melkoniant who has over 40 years of expertise in the fragrance industry.
As the exclusive distributor of prestigious brands such as The House of Creed and Nishane, we bring the finest niche and luxury perfumes to Lebanonis top retailers.
In addition to niche luxury brands, we offer a wide selection of
perfumes designed to suit various customer preferences.
Our industry expertise and dedication to quality have let us earn the trust of retailers throughout Lebanon.
02
Vision &
Mission
Vision Statement
Our vision is to elevate the fragrance experience in Lebanon by consistently introducing captivating scents and brands that connect with a diverse range of customers. We strive to make our fragrances more accessible, allowing individuals to indulge in the finest quality, whether seeking to the allure of exclusivity or the refined elegance of everyday wear. Through this approach, we aim to make our acquired fragrances a part of everyone’s unique lifestyle.
Vision Statement
Our mission is to deliver exceptional service and support to our retail partners, advancing each brand’s journey with strategic marketing, expert insight, and a steadfast commitment to excellence. We continuously innovate to stay ahead of market trends, ensuring our offerings resonate with customers’ evolving preferences. By carefully curating a distinguished range of fragrances and promoting sustainable and ethical practices, we aim to foster long-term success for our partners while contributing to the responsible growth of the fragrance industry.
03
Marketing &Brand Strategy
Our approach is finely crafted to the unique dynamics of the Lebanese market, creating campaigns that highlight the distinct essence of each brand in our portfolio.
For all our brands, we amplify exclusivity through immersive in-store experiences, digital engagement, and personalized marketing strategies that resonate with luxury connoisseurs. Our fragrances blend accessibility with elegance, offering a refined allure that appeals to diverse lifestyles while maintaining a high standard of sophistication.
By fostering strategic partnerships with high-end lifestyle brands, influencers, and global events, we expand our reach and reinforce our brand is positioning in the market. Through tailored loyalty programs, personalized experiences, and exclusive customer offerings, we build lasting relationships and drive the success and growth of our partners.
At R. Melkonian, we aim to elevate the retail environment, transforming it into a destination for luxury fragrance experiences.
We work closely with our retail partners to design brand displays and offer exclusive product training to ensure a deep understanding of each fragrance in our portfolio.
Our expertise goes beyond training; we assist in developing tailored retail strategies and crafting impactful selling moments that resonate with customers.
04
Retail Support &Expertise
Through our strong support and industry insights, we enhance the customer journey, cultivating brand loyalty and driving sales while positioning our retail partners for success.
05
Customer Experience
05
Our dedication extends beyond products, by cultivating an atmosphere of sophistication at every retail encounter.
We thoughtfully design spaces that embody elegance and exclusivity, where each fragrance is showcased in its full, immersive character, offering a sensory experience that goes beyond the ordinary.
With a distinguished portfolio that includes both rare niche perfumes and iconic fragrances, we invite clients to discover scents that evoke personal connections, creating moments of exploration that resonate in the senses and in memory.
06
Distribution Network
05
Our meticulously crafted distribution network across Lebanon ensures that each brand is represented in prestigious, high-end perfumeries, where luxury is showcased in its purest form.
By aligning with elite retail partners, we guarantee that every fragrance is placed in the right environment, giving it the prominence it deserves. We focus on creating immersive spaces and personalized counters where clients can engage with each scent intimately, transforming the discovery process into a refined and personal experience.
By aligning with elite retail partners, we guarantee that every fragrance is placed in the right environment, giving it the prominence it deserves. We focus on creating immersive spaces and personalized counters where clients can engage with each scent intimately, transforming the discovery process into a refined and personal experience.
07
Objectives
Maximize
Stakeholder
Returns
Establish a robust foundation for future growth to enhance returns for our stakeholders.
Continuous
Expansion
Grow our portfolio, increase sales and profits, and strengthen out market presence.
Boutique
Launches
Open standalone boutiques to boost brand visibility and offer exclusive customer experiences.
